If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...

Faith writes guides, how-tos, and roundups on the latest Android games and apps for Android Police. You'll find her writing about the newest free-to-play game to hit Android or discussing her paranoia ...

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...

Zohran Mamdani, Andrew Cuomo and Curtis Sliwa are now all running television ads in the critical race for New York City mayor, hoping to sway voters with less than five weeks to go. By Emma G.

The iOS 26 update doesn't make it easy to add custom ringtones, but with a few tools and some patience, you can still do it for free. Apple loads iPhones with dozens of tones out of the box. They ...

To set the stage, my artistic ability falls somewhere between a toddler with a crayon and the least helpful player on your Pictionary team. So when faced with the prospect of hand-painting a birthday ...

For some three billion years, unicellular organisms ruled Earth. Then, around one billion years ago, a new chapter of life began. Early attempts at team living began to stick, paving the way for the ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings ...