Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Their influence reaches far beyond post-sale support, extending across various stages of the funnel. Let’s explore how the customer success team plays a pivotal role at each stage of the marketing ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Your website looks great, and everything is set up and ready for customers. But what happens if the sales don’t come? This can be especially frustrating if you have adequate traffic flow to your ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are ...

Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it is a neat analogy or system to classify or organize the traditional buying ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

In the latest episode of the Marketing Vanguard podcast, we welcome Kirsten Spittel-Sloan, SVP of marketing at iFit, for an ...

Opinions expressed by Entrepreneur contributors are their own. There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her ...