At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Your kids might be spending less time playing on an average day than you spend scrolling your smartphone. But Lego wants that to change. Today, the company is launching Play is Your New Superpower, a ...

Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The LEGO Group truly took the UN’s resolution to heart in the best way. On June 11, 2025, it put the planet in “play mode” by building incredible experiences in Boston, Berlin, London, and Shanghai.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...