Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...
The gap between brand vision and positioning and customer perception isn’t always obvious at first. But it can be damaging. Over time, it can weaken loyalty, erode trust, and open the door for ...
Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...
Have you just launched a business, or is your company in a growth spurt or in need of a refresh? Are you looking to generate traction for your business? Why not capture all your different story ...
Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning. Rebranding represents an ...
Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...
Brand refresh underscores National Vision's continued business evolution and unwavering commitment to accessible, high-quality eye care and eyewear DULUTH, Ga., Aug. 5, 2025 /PRNewswire/ -- National ...
Olympique Lyonnais Féminin, the most successful club in women’s football, will step into a new era as OL LYONNES – complete with a new performance campus, and move to Groupama Stadium. LYON, ...
In recognition of its rapid growth and exceptional customer service, New Vision Insurance has been honored with the prestigious Golden Brand award in the category of “Dynamically Developing Brand” in ...
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