However crowded the skin care space may seem in terms of brand entrants, the category’s influencer realm is even more populous — especially as smaller creators gain relevance for brands seeking to ...

Influencers have gained fame for various reasons. Some are celebrity chefs, beauty content creators, or successful entrepreneurs, and many envy their lifestyles – especially because they're paraded ...

They’ve taken over your for-you page, and now they are making their way into your pantry and refrigerator. More and more social media influencers are parlaying their online popularity into food and ...

UNESCO is warning that influencers on social media are in need of fact-checking training. The report said that 6 out of 10 influencers said they did not verify the accuracy of the information they ...

About one in five Americans – and a virtually identical share of Republicans and Democrats – regularly get their news from digital influencers who are more likely to be found on the social media ...

A Pew Research poll taken during the 2024 presidential campaigns showed that 20% of Americans now get their news from social media influencers on various apps. Given the growing role of influencers in ...