Product differentiation is the process of designing, developing and producing products that are distinct from similar offerings from competitors. Having one or more unique attributes or benefits is ...

Companies use product differentiation, also known as positioning, to set their brands apart from the competition. For a small business, skillful differentiation can create a market niche without ...

Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.

Anand, Bharat, Rafael Di Tella, and Alexander Galetovic. "Information or Opinion? Media Bias as Product Differentiation." Journal of Economics & Management Strategy 16, no. 3 (Fall 2007): 635–682.

In March 2023 I wrote a post reiterating my argument that grid reliability is not a public good, at least not according to the technical definition of a public good as nonexcludable and nonrival.

This study presents a theoretical framework to explore the mechanism of firms' preference for different distribution strategies. The results indicate that the manufacturer, retailer, and e-tailer ...

It’s widely understood that a small price change can drive exponential return in profits. But as I’ve interviewed founders and CXOs about their strategies, nobody seems to know exactly what pricing ...