LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of sentiment analysis ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems announces the completion of their recent ...

Why proportional analysis and scale matter when interpreting tens of thousands of customer reviews. Understanding Review Volume and Proportional Context This explainer graphic illustrates how ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

This article was written by the Bloomberg Enterprise Investment Research Data team and CTO team: Ruslan Tepelyan, Maris Serzans and Jerome Barkate. Welcome to Data Spotlight, our series showcasing ...