WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch. Walmart is launching its first shoppable video series, a 23-part holiday-themed installment the retailer is dubbing a ...
Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully shoppable. Complete ...
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