Jaeger-LeCoultre’s Reverso was first released in 1931, but it is a product of an era that began six years earlier and continues to define the iconic watch today. To honor the centennial of the 1925 ...

In 1931, Jaeger-LeCoultre launched its famous Reverso watch with a swivelling case – a sleek and streamlined emblem of Art Deco style, originally conceived for polo-playing British Army officers in ...

When the Orient watch brand recently started referring to two of its more popular watches – the Bambino and Mako – by name, it wasn’t because of some decision within the company. ‘It was consumers who ...

JLC’s workshops in the Vallée de Joux made the first Reverso in 1931 – the legacy is celebrated in the new 2022 Reverso Tribute Enamel ‘Tiger’ model with big cat detailing Inspired by the original art ...

When considering the best-known “tool” watches — the Submariners and Speedmasters of the world — you come to realize that these are design objects that have been kicking around for quite a while ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Think classic sport watches and your mind tends to go to something big, round, and ...

Reading about watches can often feel like cracking open a textbook. Browsing—and even buying—means being barraged with inscrutable words and phrases like "tourbillons,” “perpetual calendars,” “minute ...

Released in 1931 as a men’s polo watch, the Jaeger-LeCoultre Reverso is an Art Deco design classic to rival the Chrysler Building. A gleaming symbol of between-the-wars modernity, the Reverso ...

Jaeger-LeCoultre has just dropped five new Reverso models at Watches and Wonders 2025, and honestly, I’m torn. Each one is a masterpiece, from understated elegance to full-blown horological wizardry.

In 1930 British officers in India faced a proto-First World Problem: how to stop errant polo balls from destroying their wristwatches. The next year Jacques-David LeCoultre partnered with Jaeger S.A.