Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

Purple shampoo is a color-correcting toner that reduces brassiness and harsh yellowing in blonde, white, gray, or silver hair. If you dye your hair blonde, purple shampoo may help your hair maintain ...

In April 2018, to the shock and acclaim of the world news media, I went platinum blond, and guess what? I love it. It makes me look far less pale and sickly than I am without the aid of smoke and ...

Blonde hair needs a lot of upkeep to stay looking vibrant and shiny – and while nothing will replace the skill of your stylist, a purple shampoo can help prevent brassiness in-between salon ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...