Psympl(R), a psychographic intelligence platform purpose-built for financial services, today released a new executive whitepaper, The $124 Trillion Great Wealth Transfer: Psychographics Are the Key to ...
Psychographic analysis involves the study of how people live, what interests them and what they like, according to the American Marketing Association. Equifax auto lending sales leader Craig Sims ...
The evolution of marketing is well documented. The success of AMC’s TV series “Mad Men” highlights and romanticizes the earlier days of mass marketing and advertising. Set in the 1960s, the show ...
Research conducted in partnership with Ipsos introduces a new paradigm in leveraging psychographic insights to influence consumer financial behaviors. NEW YORK, Jan. 21, 2025 /PRNewswire/ -- The ...
Co-Founders Ran Mullins and Brent Walker Launch Psympl, Introducing Advanced Audience Personalization Technology to Automate Content Creation and Drive Deeper Engagement for Consumer Acquisition & ...
As the Senate Intelligence Committee calls on the Federal Trade Commission to investigate TikTok’s data practices, one social media exec is also raising a red flag on the popular app’s true intentions ...
Prominent data analytics firm Cambridge Analytica harvested private information from more than 50 million Facebook users without their permission, the New York Times and the Observer of London ...
Meebo, social media sharing experts, have just forked over an undisclosed sum to buy ad-targeting experts Mindset. These innovative guys eschew demographic profiling, and use psychographic targeting ...
Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback