“We didn’t invent nudging. We just coined the term for it.” Booth School of Business professor Richard Thaler and Harvard law professor Cass Sunstein, coauthors of the bestseller Nudge: Improving ...
US President Barack Obama secretly offered Pakistan in 2009 that he would nudge India towards negotiations on Kashmir in lieu of it ending support to terrorist groups like Lashkar-e-Taiba and Taliban, ...
Book has inspired readers to reconsider how they approach decision-making "Nudge: Improving Decisions About Health, Wealth, and Happiness" by Richard H. Thaler and Cass R. Sunstein offers a ...
The ‘nudge’, first as a creative hypothesis and later as a compulsive policy prescription, has come a long way since a housefly imprint in the loo pots at Amsterdam Schipol Airport dissuaded millions ...
Gift 5 articles to anyone you choose each month when you subscribe. Last year Jesse Arundell, head of emerging technology at Commonwealth Bank, used nudge theory to read more than 30 (non-fiction) ...
THE cover of this book echoes its core anxiety. A giant foot presses down on a sullen, Michael Jackson-like figure – a besuited citizen coolly holding off its massive weight. This is a sinister image ...
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...
In January the UK’s biggest neobank, Revolut, announced the formation of something it called CultureLab – an internal team of behavioural scientists and psychologists with the task of overseeing ...
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