Shop new releases from Essence, e.l.f., Huda Beauty, and more. These are the best new Sephora and Ulta finds hitting shelves ...

Mon, May 12, 2025 at 4:55 PM UTC This marks Ulta’s first venture into men’s fragrances founded by a celebrity. Inspired by “the indulgence of wearing mink in the summer,” the fragrance’s scent profile ...

Ulta Beauty is getting a much-needed addition to its shelves this Black History Month. On February 4, fine fragrance brand Octavia Morgan Los Angeles launched at the retailer. Morgan’s namesake brand ...