An advertising media plan is a strategy for marketing your business through certain media channels to achieve a business goal, such as raising brand awareness to obtain new customers. Maximizing your ...

In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

Antioch is going to spend up to $236,900 for the opportunity to rebrand itself to improve outsiders’ perception. So by around next summer, anyone visiting Antioch should know that “Opportunity Lives ...

Opinions expressed by Entrepreneur contributors are their own. Creating a solid social-media strategy for small companies requires a lot of imagination and hard work. A small amount of planning goes a ...

Given the buzz that continues around social media these days, it only makes sense that your company’s marketing plan should involve this medium. Unfortunately for many small businesses, however, their ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...

It is impossible to emphasize enough the vital role of the media in the creation of an effective marketing plan for a fire department. The reasons are as obvious as the nightly news, nationally and ...

Developing a social media plan is vital for a coherent and effective social media presence for businesses and organizations. Here we go through the step by step process of making and developing your ...

Your company probably has a social media presence. But if you're not incorporating social media into your customer marketing strategy, you could be missing out. After all, you've spent valuable time ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The Las Vegas Convention and Visitors Authority will capitalize on the popularity of social media and big special events to attract visitors to Las Vegas in the months ahead. The LVCVA’s marketing ...