(Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability. Marketing databases are overflowing with information — they can hold millions of ...

We live now in the age of customer capitalism.[1] The era of shareholder capitalism, i.e. pushing products and services at customers, of tweaking the supply chain, of parsing and manufacturing demand, ...

Warm dense matter is a state of matter that forms at extreme temperatures and pressures, like those found at the center of most stars and many planets, including Earth. It also plays a role in the ...

Aaron Fetters’ self-professed “passion for driving growth” is evident in his breakthrough work at Kellogg. As director of its Insights and Analytics Solutions Center, he leads a broad marketing ...