Marketing has become incredibly complicated: Different methods, different outlets, different ways to accomplish goals… most marketing professionals must be Jacks and Jills of many trades. Why skills ...

Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being ...

In UW’s Department of Management and Marketing, you’ll build the skills to lead, innovate and stand out. From entrepreneurship and leadership to branding and analytics, our programs combine hands-on ...

Searching for a new job can be daunting and time-consuming. You update your resume and dust off your interview skills. You invest time and emotional energy, never knowing when you will meet your goal ...

If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all too ...

When it comes to effectively marketing professional services, many technology services firms find the process of building a strategy significantly easier than deploying that strategy. That is because ...

The fundamental marketing challenge of hitting the sweet spot between customer needs and wants remains the same as ever. The more things change, the more they stay the same, said French writer ...

Representative AI Generated Image LinkedIn has released its "Skills on the Rise 2025" list, identifying 15 essential skills for professionals to cultivate in order to thrive in the evolving workplace.

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

Strong campaigns and sharp messaging will only go so far in today’s crowded and noisy B2B landscape. To be effective, B2B marketers need expertise beyond traditional marketing tactics. Skills in ...

Apply now for 2026 entry or register your interest to find out about future events and what it’s like to study with us. Our MSc International Marketing and Management course is designed for graduates ...