In medicine, money, and many other domains, surrogate decision makers such as caregivers or financial planners are entrusted to make choices—sometimes vital ones—for other people. But these surrogates ...

Eric J. Johnson is the Norman Eig professor of Business and the director of the Center for Decision Sciences at Columbia Business School. He has been the president of both the Society for Judgment and ...

Parents are the first and last line of defense when it comes to our children. Kids will make stupid decisions. It's just part of growing up. But there's a difference between bad decisions and ...

Understanding that decision-making is a dynamic process, not a one-time event, allows us to approach decision-making with a growth mindset. Continuously evaluating and adjusting decisions based on ...

Everyday sights and sounds quietly shape the choices people make, often without them realizing it. New research suggests that ...

Always go with your gut...if you want to make bad decisions. Making Choices That Could Change Our Lives Think about the last hard decision you made. How long did you spend on it? What did you consider ...

If we make hundreds (or thousands) of choices in any given day on average, as most research suggests, 1 at least some portion of them have to be wrong. From a probability perspective, I think most ...

Every day we make thousands of decisions, most of them unconsciously. What we decide often depends on the way the choice is framed and the context in which a choice is made. Economists have looked at ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Decision analysis can only be effective if leaders have the bandwidth to act, are clear on purpose and fully understand their options. Loading the Elevenlabs Text to Speech AudioNative Player ...