Today's vernacular is riddled with acronyms ending in the letter "O": IMO, YOLO, BOGO, and the newest one that's most relevant to the investing racket, FOMO, which stands for "Fear of Missing Out".
Fear of Missing Out (FoMO) marketing taps into ubiquitous social anxiety — missing out on rewarding experiences that others are enjoying. This marketing strategy creates a sense of urgency and ...
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