Location-tracking devices known as beacons were deployed via campaign lawn signs by a Republican presidential candidate in 2016. Credit: Bastiaan Slabbers / NurPhoto via Getty Images Chances are ...

Location tracking in the Internet of Things is heating up as an issue. While tracking smartphone locations has become relatively standard over the last several years, the tracking of IoT devices is ...

While beacons were one of 2015?s top buzzwords, other proximity-based targeting tactics could have their heyday this year as bricks-and-mortar retailers continue beacon pilots and uncover ...

Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales.

McMurdo, a maker of emergency position indicating radio beacons (EPIRBs), personal location beacons (PLBs), search-and-rescue transponders (SARTs) and other search-and-rescue devices, has announced ...

Target is rolling out beacon technology in its stores to push recommendations and coupons to a customer’s iPhone based on their specific location in the store. When shopping in women’s apparel, this ...

For the past several decades, much of the computer revolution has aimed to link every machine to every other machine in one big harmonic convergence called the Internet. That trend is coming to an end ...

Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing ...

Popular activity tracking app, Strava, is out today with an improvement to its Beacon location sharing feature for Apple Watch users. Previously, Strava required an iPhone to share your location with ...