It helps me think strategically instead of tactically. When I’m exploring a marketing concept, I can ask NotebookLM to relate ...

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

A marketing makeover is underway. Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early ...

The future that business owners dreamed of, whereby they could delegate redundant, mundane tasks, is now here. Business owners can now work on areas of their business that truly excite them. So, what ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of ...

Marketing and Sales prioritize AI and machine learning higher than any other department in enterprises today. In-memory analytics and in-database analytics are the most important to Finance, Marketing ...

University marketing efforts tend to focus on reaching prospective campus-based students, yet many institutions now offer online degrees. Online learning is no longer an alien concept. However, many ...