Do you think everyone takes things a little too seriously? You’re likely Gen X. You are fluent in sarcasm. When someone makes ...

Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...

For a while there, Gen X parents were barely part of the parenting conversation. We weren’t hosting parenting podcasts. We weren’t going viral on TikTok for Bento box ideas. We were just… quietly ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Generation X is a term used to describe the demographic born after Baby Boomers and before Millennials. While the exact years ...

Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including retirement. As far back as the turn of the century, the financial media's ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

As the nightlife economy struggles in cities across the UK, research shows that there is one group reviving the underground ...

Every generation has financial woes to face, and for Gen X, there was the dot-com bubble burst, the Great Recession and the COVID-19 pandemic. Plus, many entered their careers weighed down by student ...

As a generational cohort, annual incomes among Gen X in the United States are all over the map, especially when compared to the older baby boomers or the younger generations of millennials and Gen Z.