If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...

When Antoine Grégory was younger, he owned a red, white, and blue ombre FUBU tracksuit that he wore all the time. Back then he didn’t know that the brand’s name, which stands for “For Us, By Us,” ...

Fubu continues its comeback with a focus on female shoppers. Today, the iconic streetwear brand unveils its capsule collection made in partnership with Sorella—a Los Angeles-based women's brand ...

Earlier this month, FUBU, the iconic clothing company co-founded by Daymond John, and Black Lives Matter launched the BLM x FUBU collection, which is currently being sold on the Black Lives Matter ...

In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to brick-and-mortar stores and online. FUBU bags, backpacks, cold weather ...

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the ...

There is a short list of fashion companies that have achieved 30 years in business, and an even shorter list that can chronicle the impact on culture they’ve had in that span of time quite like Fubu ...