"When he hears the firebell chime, Fireman Sam is there on time. Putting on his coat and hat in less than seven seconds time. "He's always on the scene, Fireman Sam. And his engine's bright and clean, ...

When Kent firemen Dave Jones and Dave Gingell came to S4C with their idea for a new animated action hero few could have envisaged that 25 years later Fireman Sam would be a household name. When Kent ...