The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that ...

Digital Silk, a digital agency focused on creating brand strategies, custom websites and digital marketing campaigns, has published a new article outlining the role of brand audits in evaluating brand ...

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.

NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Bureau Veritas a world-leader in testing, inspection, and certification (TIC) services, announced today a new training course offering: Power of Brand - Measure ...

Iconic brands like Coca-Cola and Hershey's demonstrate the powerful link between brand equity and financial performance. In the first quarter of 2024, Coca-Cola achieved revenue growth despite ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...

New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology "As sustainability remains a priority across ...

A committee monitoring the performance of South Dakota's brand inspection program will take public testimony at 2 p.m. Thursday, Dec. 11, at the Sturgis Community Center. The South Dakota Brand ...

SHANGHAI: 17 Oct. 2025 – The inaugural J.D. Power 2025 China Brand Reputation Index NPS®[1],℠ released today, reveals that premium internal combustion engine (ICE) brands in China average a score of ...