Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customers reward brands that demonstrate they know and understand their needs. While this ...

The buying process isn’t always smooth for customers. Sometimes they have questions that aren’t easily answered, or there are unanticipated snags in the buying process. Other times, they just need a ...

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such ...

While it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t possible.

Prospects and customers visit your website to get information, not to search for information. Make it easy for them to find what they're looking for with Conversational AI. Boost demand by providing ...

Quick gut check: Have you been talking to or at your customers? You already know the importance of marketing, but if you're not optimizing every effort, every campaign, you could be leaving money on ...

Conventional marketing is on life support; bloated email blasts, generic landing pages, lead forms no one fills out. They’re not just outdated. They’re invisible to the modern consumer. Today, people ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

Keeping pace with a number of peer cloud communications companies that have climbed aboard the artificial intelligence (AI) train to enhance their core offerings, Vonage has announced the launch of ...