Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

WASHINGTON -- It's a big question for marketers: What kind of a buyer are you? And, as important, what are you willing to pay? In the search for answers this shopping season, consumer behavior online ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The advent of the internet and the subsequent rise of online shopping have revolutionized the way consumers shop. With just a few clicks, shoppers can now browse through a vast array of products and ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

During this year’s upcoming holiday season, 53% of online sales are forecast to happen on mobile devices, according to a new Adobe Analytics report. Adobe projects that mobile shopping will ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...