Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Private equity has long been celebrated for unlocking value in undervalued companies and underperforming sectors. Yet, despite its financial acumen, the industry faces a critical and often-overlooked ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In today's dynamic marketing landscape, companies have a responsibility ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Ads have gone beyond being a simple marketing tool we tolerate for a company's benefit and have become fatiguing to consumers ...

A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage ...

STAMFORD, Conn.--(BUSINESS WIRE)--Most global consumers see companies as the most responsible party for protecting customer data privacy. However, growing mistrust by consumers of companies not ...

The ways in which pharmaceutical companies market their drugs directly to consumers in the U.S. could face quite the evolution in 2025—at least, if legislators and other government powers have ...

President Donald Trump on Tuesday signed a memo to rein in direct-to-consumer advertising for prescription drugs on television, social media, and other platforms. The memo directs the Food and Drug ...