Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. In today's dynamic marketing landscape, companies have a responsibility ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

The most effective brands use clarity as a system, not just a tone of voice. Every message, interaction and call to action ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage ...

Vice President of Marketing Danielle McMurray discusses how reaching older consumers online is getting easier.

President Donald Trump on Tuesday signed a memo to rein in direct-to-consumer advertising for prescription drugs on television, social media, and other platforms. The memo directs the Food and Drug ...

The Trump administration is planning to ramp up oversight and enforcement of direct-to-consumer prescription drug advertising, but will stop short of an outright ban. President Trump on Tuesday signed ...