When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

Strategic brand positioning serves as a cornerstone for enduring success. Successful companies owe their prominence to a robust brand positioning strategy that goes beyond being different from the ...

For brands, most social media mistakes are self-inflicted. Learn the most common social media faux pas and how to prevent an online crisis before it starts. Opinions expressed by Entrepreneur ...

Imagine you were starting a new fitness routine. You weren’t really set on losing weight, getting in shape or any other specific goal. You couldn’t commit to being in the gym a certain number of hours ...

In today’s social-media-obsessed culture, not dedicating resources and people power to sustain a social presence is a serious oversight by companies. While social media started out as a purely ...

A lot goes into building a brand beyond choosing a logo and colors that represent the business. Creating a strong brand is all about influencing what consumers think about your offerings and your ...

In advertising, strategy is frequently overlooked as it works behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. Source: ...

Creative may get the spotlight, but strategy is what gives a campaign direction. It connects brand, audience and execution ...

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself ...