Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Daniel Tchernahovsky is managing director of Europe at AppLovin. If you're looking for a sign - this is it. While there have been whispers of in-app bidding for quite some time, we're finally at a ...

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...

This suits today’s privacy-centric environment. With more limits on tracking across apps, clean identifiers are less common.

In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year.

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a ...

While much of 2020 saw the world stand still, the mobile gaming industry did everything but. Newzoo's Global Mobile Market report [Newzoo, ; JUL/2020] found that global gaming markets will generate ...