You’ve heard these slogans your whole life—but most people have no idea where they came from, or how powerful they really were. From the line that sold America on diamond rings, to a pink cartoon ...

An analysis of the slogans and taglines of the 2024 Top 100 gives us valuable insights into today's market and the image and value these companies want to project, writes marketing expert Joyce Bosc.

NEW YORK -- Advertising executive Philip B. Dusenberry, who oversaw the Pepsi television commercial in which Michael Jackson's hair caught fire and who helped coin some of the industry's best-known ...