Steve McKee is a branding expert, author, and visiting fellow at The Heritage Foundation exploring ideas and their influence. Learn more about him here. Campaign slogans tend to focus on a single ...

PITTSFIELD THE BUSH administration, in describing and defending its Iraq policy, has been long on political sloganeering and short on solutions to that problem. These slogans — "support the troops," ...

In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...

McDonald's Corp., in the midst of a corporatewide effort to improve financial performance and revive consumer interest in the fast-food chain, has hit upon what it thinks will help turn the company ...

“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Given that political campaigns consist mainly of people throwing buckets of urine at each other, it ordinarily would come as no surprise to hear Republican vice presidential nominee Sarah Palin ...