This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Researchers from LUISS Guido Carli University published a new Journal of Marketing study that examines if and how subtle shifts in language arousal might shape consumer engagement and the way it ...

A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

After 10 years in the influencer marketing space, I can tell you with confidence that fashion labels, beauty brands, travel companies, tech startups, and companies of all sizes are successfully ...

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. Social commerce­, the blend of social media and online­ shopping ...

These were the most stylish influencers at Pulse Influencers Awards. The theme for the event was ‘Bold and Elegant', and many of the guests were bold and elegant. T Jan looked elegant in a ...

In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing.

Opinions expressed by Entrepreneur contributors are their own. People believe what influencers say, making their suggestions powerful. They help brands reach the right people who might like their ...