Next time you get into an impromptu discussion on “What does our brand stand for?” try this easy exercise to gain a little more insight. Ask everyone in the room to name a brand or two that is akin to ...
When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection ...
As our world becomes ever more complex, people’s reaction to the rapid pace of modernisation and globalisation is manifesting across markets through fear of contamination, pollution and urbanisation, ...
Are you a print subscriber? Activate your account. By Tim Nudd - 9 min 4 sec ago By Maia Vines - 2 hours 12 min ago By Asa Hiken - 2 hours 12 min ago By Will Johnson - 2 hours 39 min ago By Aleda Stam ...
As marketers, we know that consumers are loyal to certain brands because of emotion-based attractions. We rely so much on recommendations for products and services from friends, family, and co-workers ...
Affinity Answers, founded under the name Colligent in 2005, has spent a decade building a new metric for brand success. The data measurement company processes the social information of more than 400 ...
I enjoyed the airport scene in the Marvel movie Captain America: Civil War, watching the comic heroes confront their views of how their heroic acts should play in world events. But if you imagine ...
Next time you get into an impromptu discussion on “What does our brand stand for?” try this easy exercise to gain a little more insight. Ask everyone in the room to name a brand or two that is akin to ...
Next time you get into an impromptu discussion on “What does our brand stand for?” try this easy exercise to gain a little more insight. Ask everyone in the room to name a brand or two that is akin to ...
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