Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. When hair salon franchise Sport Clips wanted to promote its ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Maybe you've seen one of the millions of videos devoted to ASMR on the internet, or perhaps you experience the brain tingles yourself. Here's what you need to know about the phenomenon, adapted from ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Christine Mendoza is a freelance writer from Canada with an avid love for video games and anime. Formerly an indie game reviewer, Christine enjoys not only playing video games but writing about what ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

Autonomous sensory meridian response, or ASMR, is a sensation where visual or auditory triggers fire off synapses in the brain that create a pleasant, calming feeling — colloquially referred to as ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...