AAMI Insurance has been forced to pull and replace one of its ads after complaints from customers, who even suggested the advertising team be “retrenched”. In a post on their company Facebook page, ...

Telling potential customers that your offering may cost more than competitors, but is worth it in the end, is a pretty tough sell. Australian insurer AAMI and Ogilvy Australia have decided to use ...

Sophie Venz is a former Deputy Editor at Forbes Advisor. She is an experienced editor and features reporter, and has previously worked in the small business and start-up reporting space. Previously ...