Popular Science

Why ASMR calms some people down and sends others into a rage

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Newsweek

What Is ASMR? What It Does and Why It Works

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...
WUNC

Tapping your way to serenity: your brain and heart on ASMR

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...
Business Insider

Michelob Ultra's Super Bowl ad used ASMR triggers to sell beer. Here's what you should know about the audio trend that makes some people feel 'sparkly tingles.'

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Science Daily

Anxiety and neuroticism linked to ability to experience ASMR

A study has uncovered new evidence linking higher levels of neuroticism and anxiety with the ability to experience a deeply relaxing sensation known as the Autonomous Sensory Meridian Response (ASMR).